Logo 150 years Hotel Reine Victoria

Anniversary

150 years Hotel Reine Victoria

Celebrating a timeless elegance;

Celebrate our big anniversary with us!

From the spa hotel of the European aristocracy to the modern 4-star jewel, the Hotel Reine Victoria has retained its unmistakable charm and tells stories of hospitality, art, culture – and the timeless elegance of constantly reinventing itself.

The man who designed St. Moritz

Anyone strolling through St. Moritz today cannot fail to notice the unmistakable signature of Nicolaus Hartmann senior. After a deprived childhood – orphanage, poverty, hard work – the exceptional architect from Chur rose to make his mark on St. Moritz with his iconic hotel palaces and churches. Hartmann did not create houses; he built the stage for the new attitude to life of a flourishing tourist destination. We are proud that the Hotel Reine Victoria is also one of his works and connects our hotel with the spirit of the Gründerzeit.

Source: Kristina Hartmann, Master builders in Graubünden. Three generations of Nicolaus Hartmann 1850-1950

The home for unforgettable encounters

Named after the British Queen, the Reine Victoria was already one of the leading hotels in St. Moritz in the 1890s. Society met in the majestic halls to celebrate, dance and make music – including Duchess Vera von Württemberg, granddaughter of Tsar Nicholas I. Maestro Herbert von Karajan also gave a concert here in the theater hall.

The art of hospitality

Around 1900, the Hotel Reine Victoria enchanted its guests with amenities that were exceptional for the time: Bathrooms, elevators, heating – and electric light!

Let there be light

Before the advent of electricity, the atrium allowed daylight to flood from the roof into the imposing rooms on the first floor. When electric light was installed for the first time in Switzerland in 1879 – first in the Hotel Kulm in St. Moritz and a little later in the Hotel Reine Victoria – a new era of architecture began, opened up by the possibilities of artificial lighting. A ceiling was installed in the lobby, painted by Antonio De Grada in bright, heavenly ornamentation.

The splendor of those electrifying early days lives on to this day: 47 chandeliers made of fine Murano glass light the way from reception to the breakfast room.

The staircase in the atrium is also largely preserved in its original state and combines cast iron, wood and marble.

Putti, blossoms, bows

Somewhere between Art Nouveau, Symbolism and Historicism, Antonio De Grada’s fine brushstrokes adorn our ceilings.

Born in Milan in 1858, the artist became a sought-after decorator among the Swiss upper classes at an early age. His works hung in the Kunsthaus Zurich, traveled around the country with the Turnus exhibition – and reached London, where he was awarded the gold medal at the Crystal Palace in 1907.

Inspired by Italian sacred buildings, De Grada created our lobby and the theater hall as nostalgic jewels of the Belle Époque.

Other hotels with ceiling paintings by De Grada:

  • Maloja Palace
  • Hotel Scaletta in S-chanf (temporarily closed)
  • Grand Hotel Bagni di Bormio
  • De Grada is also believed to have been involved in the Sarnen post office and the Fraumünster post office in Zurich.
Text based on Marc Philip Seidel: Antonio De Grada – Leben und Werk. Dissertation, University of Bern. Vissivo, Zurich 2015.
Hotel Reine Victoria theater hall with ceiling paintings

From luxury to a matter of course

In the early years of the Hotel Reine Victoria, toilets and bathrooms were shared per floor. Water prices were probably on a par with other hotels in St. Moritz: a full bath cost CHF 1 at the time – adjusted for inflation, this corresponds to a value of around CHF 25 to 35 today! The rooms were small and primarily intended for overnight stays. The communal rooms were all the more important: the lobby functioned as a stylish “conversation room”, complemented by lounges such as the reading room or the bridge room.

A new beginning with Laudinella

In 2015, the Laudinella Group took over the Hotel Reine Victoria – initially as a leasehold property before it was finally added to the portfolio in 2022 thanks to an investor. Even before the purchase, all guest rooms were modernized. The redesign in 2023 added color to the public areas and put the historical ornamentation even more in the spotlight – with a new restaurant, the stylish VIC’S BAR and an inviting lobby. Today, the hotel is much more than just a place to stay. It enriches the Engadin with art, culture, hospitality and an inspiring community.

Lobby old vs. new

Restaurant old vs. new

Hotel Reine Victoria today

“We have succeeded in restoring the hotel to its former glory. We are grateful for this and still have so many plans to ensure that history continues to be written here in the future.”

With great passion, we fill this historic place with life, so that not only history is created, but also personal experiences become unforgettable moments – characterized by hospitality, style and elegance. We look forward to you becoming part of our journey.

Myriam Schlatter
Myriam Schlatter
CEO Laudinella Group

Timeline

1872
Foundation of the Upper Engadine Curve Association
1874-75
Construction of Hotel Victoria Architect: Nicolaus Hartmann senior
1875
Opening Hotel Victoria
1878
Installation of electric lighting in the Hotel Kulm as the first hotel in Switzerland
1881
Dining room extension
1888
East wing extension
1889
Opening of the first telephone exchange in Graubünden
1891
Installation of electric lighting as one of the first Swiss hotels
1895/96
Conversion Architects: Chiodera & Tschudy
1896
Picturesque decoration by Antonio De Grada
1896/97
Picturesque decoration by Antonio De Grada
1904
Commissioning of the Albula line Chur-St. Moritz
1905
Construction of the Grand Hotel St. Moritz, the largest building in Switzerland at the time
1909
Commissioning of the Bernina line
1913
Inauguration of the St. Moritz-Chantarella cable car
1914
Outbreak of World War 1, collapse of tourism
1918
End of World War 1
1920
Start of passenger air traffic St. Moritz-London
1925
Car registration in the Engadin
1927
Relocation of the hotel entrance to the north side
1928
Presence as a media hotel: Winter Olympics in St. Moritz
1928
Extension of the Chantarella cable car to Corviglia
1929
Foundation of the first ski school in Switzerland by Giovanni Testa
1929
Start of the global economic crisis, collapse of tourism
1932
Discontinuation of the electric streetcar
1934
Ski World Championships St. Moritz
1939
Outbreak of World War 2
1944
Destruction of the Grand Hotel St. Moritz by fire
1945
End of World War 2
1955
Commissioning of the Corviglia-Piz Nair aerial cableway
1956
Construction of the Laudinella course and cultural center
around 1960
Renamed Hotel Reine Victoria
1963
Attic conversion, Architect: Schoch & Möller
1967
Extension north-east wing, Architect: Schoch & Möller
1969
First edition of the Engadin Ski Marathon
1972
Commissioning of the Signal aerial cableway
1974
Ski World Championships in St. Moritz
1974
Hotel du Lac destroyed by fire
1997
Change of ownership from Club Med to Tivigest
2003
Ski World Championships in St. Moritz
2003
Renovation of historical part
2009
Renovation of modern part
2015
Lease taken over by Hotel Laudinella
2017
Presence as a media hotel: Ski World Championships in St. Moritz
2022
Acquisition by Laudinella AG
2025
Presence as a media hotel: Freestyle World Championships in St. Moritz

Historical pictures

Ca. 1875

Provenance: Documentation Library St. Moritz, Author: Adolphe Braun, Copyright: expired

Ca. 1880

Provenance: Documentation Library St. Moritz, Author: Alexander Flury, Copyright: expired

Ca. 1920

Provenance: Documentation Library St. Moritz, Author: Engadin Press, Copyright: Fotostiftung Graubünden

Ca. 1930

Provenance: Documentation Library St. Moritz, Author: Engadin Press AG, Copyright: Fotostiftung Graubünden