Shopping
Experience fashion and design in St. Moritz
Jewelry & Watches
Master craftsmanship and brand classics
It’s not just the snow that sparkles in St. Moritz, jewelry and watches also have their stage here. Alongside renowned houses such as Cartier, Chopard and IWC, goldsmiths such as Koenig from Celerina showcase their craftsmanship. Unique pieces, created with great precision, complement the collections of international brands and invite visitors on an exquisite journey of discovery.
Fashion & Stlye
A fine selection for every occasion
Whether during winter activities or in the evening in stylish company, in St. Moritz you will discover fashion of timeless elegance and enduring quality.
Via Serlas, the highest shopping street in Europe, is home to the biggest names in fashion: Jimmy Choo, Gucci, Louis Vuitton and many more. Between the collections of the icons, you will discover limited edition pieces, handmade accessories and young labels. If you shop here, you are not choosing trends, but quality and character.
Interior & Design
Discoveries between yesterday and today
St. Moritz combines tradition and modernity, local art and the avant-garde. Galleries, concept stores and antique stores create an exciting interplay.
At Ettlin Antiques you can discover historical furniture and folk art from Graubünden, while the Hauser & Wirth Gallery presents international contemporary art.